1. Acquisition
Are real people finding your product? Diagnoses SEO depth, GEO/LLM-citation readiness, referral channels, and top-of-funnel signal across the 12 fastest-compounding channels for solo founders.
New · v0.34 — Public audit catalog: Stripe 52 · Figma 62 · Notion 27 · 7 more
What's your AUG Score?
AUG is the 0-100 SaaS growth health metric. One number, computed from 7 factors(Acquisition · Activation · Engagement · Retention · Advocacy · Monetization · Performance) via multiplicative composite — so a zero in any factor near-zeros the whole. One score. One report. One thing to fix this week.
Free. No signup. 60 seconds. The same rubric used to score Stripe, Linear, Figma, Notion, Vercel, Cloudflare and others — see the catalog.
The 7 growth dimensions every SaaS founder should diagnose
Most founders optimize one dimension (usually acquisition) and ignore the others. The result: a leaky bucket no acquisition spend can fill. GrowthFriction scores all 7 in one pass and tells you which leak compounds the rest.
2. Activation
Do first-time visitors hit the “aha” moment within 10 seconds? Catches empty-state failures, signup-wall friction, blank dashboards, and the activation gaps that kill 50%+ of cold traffic before it ever returns.
3. Engagement
Are activated users actually using the product weekly? Diagnoses pages/session, core-loop completion rate, scroll depth, pogo-sticking back to search, and the 10 engagement metrics that predict 30-day retention.
4. Retention
Do users come back without being pulled by notifications? Catches D7/D30 cliffs, cohort decay curves, missing core-loop hooks, and the single most expensive metric in your funnel: lifetime-value-per-cohort.
5. Advocacy
Do users bring more users? Scores k-factor, share triggers, referral mechanics, embed loops, and unprompted word-of-mouth signal. The only acquisition channel that compounds without paid spend.
6. Monetization
Does the product earn? Diagnoses pricing-page conversion, trial-to-paid rate, upgrade triggers, churn-to-LTV ratio, and the math floor below which acquisition spend cannot recover.
7. Performance
Does the product feel fast? Real-user Core Web Vitals (LCP, INP, CLS, TTFB) measured under throttled-4G + mid-range-mobile conditions. Every 1 second of LCP costs 7% of conversion — performance is a growth multiplier, not a technical concern.
Why solo SaaS founders run this audit
60s
Audit time
Paste your URL, get a comprehensive 7-factor score in under a minute. No installation, no API setup, no account.
7-in-1
Dimensions diagnosed
Stop juggling Plausible + GA + Mixpanel + Lighthouse + ConvertKit dashboards. One report covers the full funnel from cold-stranger to paid-advocate.
Free
First audit free
Solo founders run on €0 budgets. Free audit covers the full score. Paid tier unlocks tracking, history, and the per-fix prioritization engine.
Built on the AUG v3 framework — battle-tested across 30+ fleet SaaS sites
The 7-factor score isn't a marketing gimmick. It's the same composite our team uses internally to rank task priority across our portfolio of 30+ live SaaS products. Multiplicative scoring: a zero in any factor near-zeros the whole. You cannot acquire your way out of a retention hole. You cannot retain your way out of a monetization hole. Every factor compounds.
AUG = 100 × Acq × Act × Eng × Ret × Adv × Mon × Perf ÷ 10⁷
Each factor scored 1-10. Geometric mean × 10 produces a 0-100 composite. The factor with the lowest score is your single biggest growth friction this quarter.
Frequently asked
What is growth friction?
Growth friction is the single weakest factor in a SaaS funnel that compounds against every other factor. Unlike abstract concepts like “growth lever,” friction names a real, measurable problem — the resistance between the current state and the growth the founder wants. Identifying it is the first step to removing it.
How is the AUG score calculated?
AUG = 100 × Acq × Act × Eng × Ret × Adv × Mon × Perf ÷ 10⁷ — geometric mean × 10 across 7 factors, each scored 1-10. Multiplicative so a zero in any factor near-zeros the whole. Result is a 0-100 composite where 50+ is a fleet champion and below 5 is a kill-criteria candidate.
Do I need to sign up?
No. The free audit runs entirely in-browser: Performance is measured live via Google PageSpeed Insights (public API, no key), the other 6 factors are answered via a 6-question wizard against published rubrics. No signup, no card, no email.
How does AUG v3 compare to AARRR or ICE?
AARRR (Pirate Metrics) is a 5-factor funnel for early-stage clarity. ICE (Impact × Confidence × Ease) prioritizes experiments. AUG v3 diagnoses growth health across 7 factors with a composite score. They compose: AUG to find the friction, AARRR for cross-team funnel comms, ICE to pick which fix ships first. See /compare/ for side-by-side tables.
What if my Acquisition is below 1,000 sessions/month?
Then every other factor is statistical noise. The math floor formula (revenue_ceiling = sessions × PV × RPM ÷ 1000) likely puts you below €20/month, meaning any monetization optimization is operator-time burn. Fix Acquisition first — the framework is opinionated about this. See /method/acquisition/ for the 12 fastest-compounding channels.
Why is this called “growth friction” instead of “growth booster”?
Pain-named brands convert ~1.5-2× better than aspiration-named brands for zero-marketing-budget SaaS. Buyers pay to remove pain (aspirin) more readily than to gain abstract upside (vitamin). “Growth friction” names the problem the buyer already feels; “growth booster” names a wish. The framework follows the same discipline internally.
Find your one biggest growth friction in 60 seconds
Free. No signup. No card. Just the score and the one thing to fix this week.