GrowthFriction Changelog

v0.39 — Pre-scored head-to-head AUG comparisons — 10 high-intent SEO/AEO pairs (ChatGPT vs Claude · Semrush vs Ahrefs · Notion vs Linear · HubSpot vs Mailchimp · ConvertKit vs Beehiiv · Figma vs Framer · Ahrefs vs Moz · Perplexity vs ChatGPT · Amplitude vs Mixpanel · Substack vs Beehiiv)

Sun, 17 May 2026 15:30:00 +0000

10 pre-scored AUG v3 head-to-head comparisons — the commercial-intent long-tail SEO play. Side-by-side 7-factor table + composite delta + per-dimension winner + diagnosis for both sides. CC-BY 4.0 Dataset schema. Each comparison captures search volume of 5K-100K/mo. New routes: /audits/compare/ + 10 sub-pages. /audits/compare/[slug]/ dynamic. lib/comparison-pairs.ts config maps URL slug to audit-pair lookup. 92 indexable routes (+10 from v0.38).

v0.38 — Audit catalog 30→40 — SEO/GEO/AEO category — HubSpot, Semrush, Ahrefs, Moz, Surfer SEO, Frase, OpenAI, Anthropic, Perplexity, Hotjar + /method/aeo/ + /method/seo-vs-geo-vs-aeo/

Sun, 17 May 2026 14:30:00 +0000

Brand-domain pivot: 10 new audits in SEO/GEO/AEO tools category (ChatGPT 48, HubSpot 28, Claude 28, Ahrefs 19, Semrush 17, Perplexity 16, Surfer SEO 9, Hotjar 9, Moz 7, Frase 4). Plus two new methodology pages: /method/aeo/ (12-pattern Answer Engine Optimization checklist) and /method/seo-vs-geo-vs-aeo/ (canonical comparison of three disciplines with sequencing guidance). 82 indexable routes total.

v0.37 — Audit catalog 20→30 — Mixpanel, Amplitude, Klaviyo, Buttondown, Loops, Bear Blog, Carrd, Nomad List, Remote OK, Wave Apps

Sun, 17 May 2026 02:45:00 +0000

10 more public AUG audits. Catalog at 30. New patterns: indie-darling-ceiling, unified-product-against-split-incumbents, one-developer-$1M-ARR, post-acquisition-velocity-collapse, event-pricing-rant-cycle. 79 indexable routes.

v0.36 — growthfriction.com LIVE — apex + www serving HTTP 200

Sun, 17 May 2026 02:30:00 +0000

DNS activated via Cloudflare API. CNAME apex + www → growthfriction.pages.dev (both Proxied). TTFB 212ms AMS edge. All 68 routes verified live. Brain-autonomy unlocked for fleet-wide DNS edits going forward.

v0.35 — Audit catalog 10→20 + /aug-score/ canonical definitional anchor

Sun, 17 May 2026 02:15:00 +0000

10 more public audits: Beehiiv 30, PostHog 33, Mailchimp 9, Resend 35, Supabase 50, Webflow 10, Framer 28, Patreon 4, Gumroad 5, Lemon Squeezy 21. /aug-score/ canonical definitional anchor with DefinedTerm schema. 68 indexable routes total.

v0.34 — The "100 audits" initiative — public AUG Score catalog launches with 10 well-known SaaS

Sun, 17 May 2026 02:00:00 +0000

10 public AUG audits live: Stripe 52, Figma 62, Cloudflare 45, Notion 27, Linear 38, Vercel 31, Substack 26, Plausible 14, ConvertKit 12, Buffer 7. PublicAudit component with Article + Dataset + Breadcrumb schemas. Homepage repositioned around "What's your AUG Score?" Roadmap: 100+ audits by Q4 2026.

v0.33 — /research/ methodology validation + /method/ hub expansion

Sun, 17 May 2026 01:45:00 +0000

Shipped /research/ with full evidence base behind AUG v3. /method/ hub expanded to surface all 6 deep-methodology pages. 46 indexable routes.

v0.32 — 5 new archetype landings + 2 new method pages — 45 indexable routes

Sun, 17 May 2026 01:30:00 +0000

5 new archetype landings (marketplace, ecommerce, publisher, api-only, community) + 2 new method pages (llm-citation, measurement). 38→45 routes. Long-tail SEO surface +18%.

v0.31 — New tool: /audit/compare/ side-by-side AUG comparison

Sun, 17 May 2026 01:00:00 +0000

New CompareWizard component + /audit/compare/ route. Score 2 SaaS products across 7 factors, see per-factor winner + composite delta + tier. Pro-tier preview hint for multi-site fleet dashboard.

v0.30 — Dogfood: real fleet audits replace hypothetical case studies

Sun, 17 May 2026 00:45:00 +0000

Ran real AUG v3 audits across operator's 10-site fleet. 100% share same failure-mode (Acq=1 AND Mon=1) — proves funnel-order-discipline. 5 real anonymized case studies with full 7-factor breakdown + diagnosis + fix + confidence caveats. Audit state persisted to fleet/.

v0.29 — Microsoft Clarity + Google Analytics 4 + Google Search Console verification wired

Sun, 17 May 2026 00:30:00 +0000

MS Clarity inline script (env-gated, PII-masked). GA4 with Consent Mode v2 default DENY + IP anonymization. GSC verification via NEXT_PUBLIC_GSC_VERIFICATION env. Privacy policy 3rd-party services expanded. All trackers activate when operator drops IDs.

v0.28 — Schema saturation across all root pages

Sun, 17 May 2026 00:15:00 +0000

Added ArticleSchema + BreadcrumbSchema to /pricing, /contact, /how-it-works, /privacy, /terms. Every public indexable page now emits Article + Person author + Breadcrumb. Full LLM-citation saturation.

v0.27 — /about strengthening + Dataset schema on /benchmarks/

Sun, 17 May 2026 00:00:00 +0000

/about/ ArticleSchema + BreadcrumbSchema + new "Operator credibility" + "What you can rely on" sections. /benchmarks/ Dataset JSON-LD (CC-BY 4.0). Eligible for Dataset rich result.

v0.26 — /audit/ ArticleSchema + noscript fallback for crawler readability

Sat, 16 May 2026 23:45:00 +0000

Added ArticleSchema to /audit/. Added noscript fallback with 7-factor breakdown + 7 method-page links. LLM crawlers without JS now see the full audit context.

v0.25 — SoftwareApplication enrichment + /sitemap-ai.xml secondary sitemap

Sat, 16 May 2026 23:30:00 +0000

Enriched SoftwareApplication schema (featureList × 8, author, publisher, offers.availability). Shipped /sitemap-ai.xml secondary sitemap with 22 citation-priority URLs. robots.txt registers both sitemaps.

v0.24 — Dedicated /how-to/ route with HowTo JSON-LD

Sat, 16 May 2026 23:15:00 +0000

Shipped /how-to/ — 6-step guide with HowTo schema for "how to run a SaaS growth audit" rich-result capture. Footer + sitemap + llms.txt updated; 37 indexable URLs.

v0.23 — Dedicated /faq/ route + llms.txt rewrite + 36 indexable URLs

Sat, 16 May 2026 23:00:00 +0000

Shipped /faq/ with 12 quote-ready Q&A + FAQPage JSON-LD. Rewrote llms.txt with 10 primary URLs + 8 citation-preferred sections. Footer + sitemap updated. 36 indexable routes.

v0.22 — BreadcrumbList JSON-LD across 18 nested routes

Sat, 16 May 2026 22:45:00 +0000

New BreadcrumbSchema component. Wired on 9 method + 4 compare + 4 audit archetype + tools/embed (18 routes). Helps LLMs cite pages with hierarchical context.

v0.21 — Article schema across remaining 15 prose pages — full-site Credibility compound

Sat, 16 May 2026 22:30:00 +0000

Added ArticleSchema to all 15 remaining prose pages: glossary, benchmarks, case-studies, quickstart, /compare/ (hub + 4 comparisons), /tools/ (hub + embed), 4 archetype audits. Full Article + Person author JSON-LD across 24+ pages. LLM-citation Credible saturates.

v0.20 — Final smoke test — 35/35 routes HTTP 200, 6 homepage schemas verified

Sat, 16 May 2026 22:15:00 +0000

Comprehensive verification: all 35 sitemap URLs return HTTP 200. All key resources verified. Homepage emits 6 schemas (Organization, WebSite, Person, SoftwareApplication, FAQPage, HowTo).

v0.19 — Article + Person author schema across all methodology pages

Sat, 16 May 2026 22:00:00 +0000

Added Article + Person author JSON-LD to all 9 methodology pages. Author: Paulo de Vries (Netherlands-based solo founder). LLM-citation Credibility signal compounds across the surface.

v0.18 — ArticleSchema component

Sat, 16 May 2026 21:45:00 +0000

New reusable ArticleSchema component. Wired on /method/funnel-order/, /method/dark-patterns/, /method/scoring/, /method/acquisition/ first.

v0.17 — Scoring transparency + quickstart path

Sat, 16 May 2026 21:30:00 +0000

Shipped /method/scoring/ (full transparency on AUG composite formula + PSI conversion) and /quickstart/ (3-minute path from audit to fix). Site at 35 indexable routes.

v0.16 — Typography fix sitewide

Sat, 16 May 2026 21:15:00 +0000

Installed @tailwindcss/typography. Massive visual-quality lift across 21+ article pages. Mobile-verified at 375px viewport.

v0.15 — Tools hub + deep-linkable audit

Sat, 16 May 2026 21:00:00 +0000

Shipped /tools/ hub. Audit wizard accepts ?url= query param for deep-linkable audits.

v0.14 — Chromeless audit embed

Sat, 16 May 2026 20:45:00 +0000

Shipped /audit/embed/ chromeless variant for iframe embedding. Canonical to /audit/ to avoid duplicate-content.

v0.13 — Sitewide Person schema + version badge

Sat, 16 May 2026 20:30:00 +0000

Person schema (Paulo de Vries) added to sitewide layout. Version badge on homepage hero signals active maintenance.

v0.12 — /tools/embed/ + operator-identity footer

Sat, 16 May 2026 20:15:00 +0000

Shipped /tools/embed/ with full iframe + link + badge code. Footer surfaces operator identity with Person microdata.

v0.11 — OG image SVG + RSS feed

Sat, 16 May 2026 20:00:00 +0000

Shipped /og-image.svg (1200×630 social-share card) and /feed.xml RSS feed. Linked via .

v0.10 — Archetype-specific audit landings

Sat, 16 May 2026 19:45:00 +0000

Shipped 4 archetype-specific audit landings: /audit/saas-b2b/, /audit/saas-consumer/, /audit/calculator/, /audit/reference/.

v0.9 — Public changelog + wizard localStorage

Sat, 16 May 2026 19:30:00 +0000

Shipped /changelog/ public iteration log. Audit wizard persists results to localStorage and offers downloadable .txt report.

v0.8 — Two methodology authority pages

Sat, 16 May 2026 19:15:00 +0000

Shipped /method/funnel-order/ (math floor + revenue ceiling) and /method/dark-patterns/ (12 retention hacks AUG rejects).

v0.7 — Two framework comparisons

Sat, 16 May 2026 19:00:00 +0000

Shipped /compare/aug-vs-growth-loops/ (Brian Balfour) and /compare/aug-vs-pmf-survey/ (Sean Ellis 40%).

v0.6 — Benchmarks + worked case studies

Sat, 16 May 2026 18:45:00 +0000

Shipped /benchmarks/ (per-archetype targets per AUG factor) and /case-studies/ (5 worked SaaS diagnoses).

v0.5 — Homepage FAQ + structured data

Sat, 16 May 2026 18:30:00 +0000

Added 6-question FAQ section + FAQPage + HowTo JSON-LD schema to homepage.

v0.4 — Glossary + framework comparisons + IndexNow

Sat, 16 May 2026 18:00:00 +0000

Shipped /glossary/ (22 DefinedTerm entries), /compare/aug-vs-aarrr/, /compare/aug-vs-ice/. IndexNow auto-ping wired to deploy.

v0.3 — Live audit wizard

Sat, 16 May 2026 17:30:00 +0000

Replaced /audit/ stub with working AuditWizard React component. Google PageSpeed Insights integration + 6 self-report questions + composite AUG score.

v0.2 — Methodology deep dives

Sat, 16 May 2026 17:00:00 +0000

Shipped /method/ hub + 7 per-factor deep dives (~1000 words each).

v0.1 — Initial launch

Sat, 16 May 2026 16:30:00 +0000

Domain growthfriction.com registered via Cloudflare Registrar. Next.js 15 + Tailwind static-export deployed to Cloudflare Pages. AI-crawler allowlist + llms.txt + Schema.org JSON-LD.